88%
Average revenue growth for per successful clients
Sundar Singh Gurjar
Avarage growth for social succesful clients
Holistic Sports Events Management Solution for Growth & Efficiency
Innovation at our core
Innovation drives our solutions, helping businesses stay ahead in a fast-changing digital world.
Simplifying complexity
We simplify complex sports event management, ensuring smooth systems so you can focus on growth, not technical hurdles.
Empowering growth
Sports event management solutions that fuel growth—delivering cost savings, scalability, and strategies for every stage.
AXM Services
Events & Operations
Trusted partner in executing impactful events with flawless operations.
Sport's Marketing
Connecting sponsors, franchises, and fans with powerful marketing strategies.
Client Servicing
Focused on client success with personalized strategies and seamless support.
Talent Management
Personalized talent management ensuring growth, recognition, and global reach.
In-Film Branding
Boosting brand visibility through innovative in-film placement strategies.
At AXM, we deliver 360° Sports Event Management Solutions—connecting brands, fans, athletes, and communities through innovation, strategy, and experiences.
We craft customized sports strategies designed to maximize impact and deliver measurable results.
From sponsorships to rights management, fan engagement, and digital storytelling—we cover every aspect of sports.
Our team identifies unique opportunities to elevate brand presence and create memorable sports experiences.
We handle end-to-end execution with precision—ensuring seamless operations and long-term success.
Athlete X Management (AXM) is a full-service Sports Event Management agency dedicated to discovering, nurturing, and representing talented athletes across multiple sports. We provide strategic guidance, career development, and brand-building support to help athletes reach their highest potential.
AXM works with a wide range of sports disciplines, including athletics, football, cricket, tennis, and emerging sports. Our team evaluates talent across both mainstream and niche sports to ensure equal opportunities for all athletes.
We offer end-to-end support, including professional contract negotiations, sponsorship and brand partnerships, media training, performance management, and personal development guidance—helping athletes excel both on and off the field.
AXM creates customised brand strategies for each athlete, including social media management, public relations campaigns, and sponsorship opportunities to build a strong and authentic personal brand.
Our athletes have competed at national and international levels, achieving personal bests, winning championships, and securing long-term endorsement deals. AXM prides itself on creating sustainable and successful careers.
AXM is led by experienced sports professionals, marketing experts, and former athletes who bring a deep understanding of the sports industry. Our leadership team ensures that every athlete receives personalised attention and expert advice.
