IN-FILM BRANDING
AXM – In-Film Branding Work Scope
In-Film Associations : Strategic brand placements within films to enhance visibility and relevance.
In-Book Branding : Pioneering initiative in India, involving pictorial integrations, logo placements, and narrative tie-ins.
360° Marketing Campaigns : Designing and executing integrated campaigns for films and brand partners.
Cross-Promotional Activities : Joint promotions between films and brands across digital, print, and outdoor platforms.
Celebrity & Character Integrations : Aligning brand messaging with actors, storylines, or key film moments.
Commercial Impact Strategy : Ensuring measurable ROI for brands through recall, reach, and audience engagement.
Specialised Capabilities
Creative Storyline Placement : Subtle yet impactful brand inclusion within film narratives.
Co-Branded Content Creation : Campaigns blending film themes with brand identity.
Premiere & Launch Event Branding : Extending in-film branding into high-profile event visibility.
Publishing Partnerships : Book branding opportunities through visual storytelling and endorsements.